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  • Loyalty Card

Loyalty Card

  • User status, such as points and valid dates, can be displayed on a rewritable card*. Since cardholders can check their own status easily, having a rewritable card encourages repeat customers.
Front Side(rewritable)
Loyalty Card

Rewritable Information

- Point

- Valid Date   etc.

Advantages for users

  • - Users can monitor their status without any complicated operations. They simply retrieve the card from their wallet. For example, a hair salon membership card shows the customer's service history and is updated each visit.
  • - Customers are no longer burdened with recalling information about their previous service or visit because this information is displayed right on the card.

Advantages for shops

  • The rewritable loyalty card assists in stabilizing shop management for the following reasons:
  • - New customer acquisition: The rewritable card provides a unique service. Shops with rewritable cards are much more attractive than other shops.
  • It is easier to attract new customers.
  • - Repeat customer acquisition: Points are displayed on the card, which triggers repeat business.
  • - CRM (Customer Relationship Management): Customer information can be analyzed effectively to gauge shopping trends and help boost sales.


  • - Restaurants
  • - Hair salons
  • - Massage salons
  • - Hair/nail salons
  • - Clothing stores
  • - Pharmacies
  • - Retail shops
  • - Shopping malls
  • - Body shops



    *Rewritable cards are created using "ThermoRewrite," which is Mitsubishi Paper Mills' thermal rewritable material. If you are a card manufacturer, please click the link at left and go to the ThermoRewrite website.

    *Rewritable card: Another name is ThermoRewrite card or TRW card.