This is the most widely used application of ThermoRewrite in Japan. Points
are added with each purchase, and the total points are displayed on a customer's
card. Not only the customer's points but also messages for the customer,
such as the event schedule and advertisements, can be printed on the card.
Rewritable cards can provide up-to-date information to customers at every
stage of a sale.
Since the rewritable card provides many attractive features to customers, it will be a key tool in CRM and database marketing.